Peloton
Rowing, Meet Peloton
Peloton Row Launch Films
The most neglected machine in the gym, rowing is the perfect exercise many know nothing about. In fact, rowing is the most comprehensive high-intensity, low-impact, full-body workout that builds cardio and strength at once.
Peloton continues to breathe new life into the home fitness routine by reinventing rowing as an immersive, technology enabled, motivating experience.
Appearing on Peloton’s website and organic social channels, this series of product-centric films introduces Peloton Row and answers all the hype online.
Role: Concept/ Creative Direction/ Art Direction
Peloton (in-house)
CD Art: John Figone
CD Copy: Cyrus Coulter
Results:
1MM+ views in 24hrs on IG (beating launch forecast by 22%).
