My name is John Figone, but most people call me “Fig”.
I’m an experienced creative director focused on building and growing brands through strategy, identity, and story.
Recognized by USA Today, the Emmys, Cannes, and more, I’ve launched successful brand platforms and marketing campaigns that break through and drive growth across travel, tech, food, spirits, hospitality, sports, automotive, and more.
I believe a brand’s promise should be embodied in both its identity and product with storytelling playing a central role in how people connect with it.
I’m open to opportunities of all shapes and sizes.
Please reach out if you’d like to connect or learn more about my work.