Nissan
Versa
Launch Films
To launch the newly remodeled Nissan Versa we teamed with special effects artist and director Olivier Gondry who developed stop-motion editing software specifically for this project. The software brought hundreds of still photos to life by assemblinng them into a randomized timeline. The films gained a ton of buzz online and helped the Versa lead in sub-compact sales during its release.
Role: Concept/ Creative Direction/ Art Direction
TBWA Chiat Day
ACD/ Art: John Figone
ACD/ Copy: Garmin Yip