NFL
100th Anniversary
Super Bowl Film
This was a dream project imagined and scripted by Cyrus Coulter and myself and then produced by 72andsunny. The NFL wanted to kick off their 100th Anniversary during Super Bowl LIII.
We collaborated with acclaimed director and NFL fan Peter Berg (Friday Night Lights) who brought this film to life despite an insanely complicated production. The story takes place during the NFL’s 100th Gala Event and features 44 football legends, 19 Hall of Famers, 11 Super Bowl MVPs and one heck of a mess.
Role: Concept/ Art Direction
72andsunny
Art: John Figone
Copy: Cyrus Coulter
Results:
#1 on USA Today’s Super Bowl Ad Meter
Gold/ Film/ Clios
Gold/ Branded Content/ Clios
Tons of earned media via the X feeds of Lebron James, ESPN, NBC, The Checkdown, SB Nation, and more...
During the month leading up to Super Bowl LII, a series of teasers were released in digital and social which garnered a ton of views and earned media around the upcoming film.
With a massive cast of the NFL's greatest players, there was a ton of logistics involved. But there was also a ton of outtakes. Enter the "behind the scenes" edit.
Can you identify everyone in the film (without cheating)? In order of appearance: 0:01 Roger Goodell / 0:03 Dick Butkus, Joe Greene, Aaron Donald / 0:04 Peyton Manning, Orlando Pace / 0:05 Alvin Kamara, Drew Brees / 0:06 Michael Strahan / 0:07 Rob Gronkowski, Brian Urlacher / 0:08 Tyler ‘Ninja’ Belvins, JuJu Smith-Schuster / 0:12 Marshawn Lynch / 0:26 Beth Mowins, Eli Manning, Ndamukong Suh / 0:27 Mike Singletary / 0:29 Christian McCaffrey / 0:35 Joe Montana / 0:35 Jerry Rice / 0:36 Michael Irvin / 0:40 Deion Sanders / 0:46 Larry Little, Paul Warfield, Larry Csonka / 0:47 Todd Gurley / 0:52 Barry Sanders / 0:57 Emmitt Smith / 1:00 LaDainian Tomlinson / 1:05 Ed Reed / 1:10 Jim Brown / 1:12 Baker Mayfield, Tom Brady / 1:17 Terry Bradshaw / 1:23 Patrick Peterson, Larry Fitzgerald, Derwin James, Jalen Ramsey / 1:28 Franco Harris / 1:35 Odell Beckham Jr. / 1:36 Russell Wilson, Patrick Mahomes / 1:41 Sarah Thomas, Ron Torbert / 1:42 Tony Gonzalez / 1:43 Von Miller / 1:48 Sam Gordon / 1:50 Richard Sherman / 1:55 Saquon Barkley