The insight simply portrays a compelling reason for owning a car equipped with the latest safety technologies– what “other” drivers are up to while sharing the same road with you.
The work helped establish Lexus as a compelling safe car brand in an arena dominated by its European counterparts.
Role: Concept/ Art Direction
Team One
Art: John Figone
Copy: Greg Collins
Results:
Shortlist / Clios
Merit / The One Show
Yellow Pencil / British D&AD
9X more traffic than the official Lexus homepage