Gatorade
The Will To Win
Branded Entertainment Film
Gatorade believes athletic performance is driven from within. This story unfolded while we were filming Gatorade’s branded entertainment series “Everything To Prove”. During the NFC Wild Card playoff game, Washington’s star QB Robert Griffin III fell to the grass with a torn ACL (a career threatening injury).
Recovering from a torn ACL is a grueling rehab process– both mentally and physically. Collaborating with NFL Films, we followed Robert Griffin III as he traveled the long and arduous road back to the field in time for his next NFL season.
Role: Creative Direction/ Art Direction
TBWA Chiat Day
CD/ Art: John Figone
CD/ Copy: Gregg Clampffer
Art: Pierce Thiot
Copy: Scott Cleveland
Results:
Nomination/ Sports Emmy
Bronze Pencil/ The One Show
Wale’s track "No Pain No Gain" became the anthem for Washington fans
