Gatorade
Everything to Prove
Branded Entertainment Series
Young athletes play sports in a culture that tells them that what they put “on” their bodies (shoes, apparel, gear) drives athletic performance. Gatorade believes that it’s what athletes put “in” their bodies that drives peak performance.
Tapping into this core belief, we teamed with NFL Films and 11 of the top NFL prospects to put the right things in their bodies and documented the results. The series streamed on Hulu, NFL, Xbox, Youtube, and Facebook as we followed the rookies from NFL Combine through completion of their first season as a pro.
Role: Concept/ Creative Direction/ Art Direction
TBWA Chiat Day
CD/ Art: John Figone
CD/ Copy: Gregg Clampferr
Results:
Nomination/ Sports Emmy
Finalist/ Cannes Lions
Most viewed Gatorade branded entertainment property with 53MM impressions
80% completion rate on Xbox branded destination environment
First branded entertainment featured in Hulu’s editorial space
ETP rookie LaMichael James traded fried chicken for grilled chicken and played in the Super Bowl
