Airbnb
Live There
Integrated Campaign
During Airbnb‘s annual keynote event, CEO Brian Chesky introduced a new app feature called “Trips”. This new platform expanded Airbnb’s offerings beyond just home stays to include experiences. Chesky said, "We are not setting out to change travel. But rather to change the way people live through travel."
“Live There” was written and produced by Michael Flannery and myself to promote and inform Airbnb’s newest business evolution. Executions appeared globally in television, social, digital, outdoor and print.
Role: Concept/ Creative Direction/ Art Direction
TBWA Chiat Day
CD/ Art: John Figone
CD/ Copy: Michael Flannery
Results:
Golden Global Effie for "Ideas That Work"
Beyond televsion, the campaign appeared in organic and paid social and digital in the form of video and still images.
Complimenting social and digital, we also executed transit takeovers in major cities around the globe.
