Adidas
All In Or Nothing
I Am Brazuca
To launch the official ball of the 2014 World Cup (Brazuca) we wanted to capture the love of football across the globe with a fresh POV. Enter “Brazucam”. The world’s first ball that can see.
With the help of media arts group Deep Local, we designed, developed, programmed, tested and traveled the “Brazucam” on a globe-trotting journey to capture footballers playing with Brazuca. The result was a series of YouTube films that allowed viewers at home to “be the Brazuca” and experience the beautiful game in eight different countries.
Role: Concept/ Creative Direction/ Art Direction
TBWA Chiat Day
CD/ Art: John Figone
CD/ Art: Chris Hutchinson
CD/ Copy: Gregg Clampferr
CD/ Copy: Driscoll Reid
Results:
2.98M (603%) growth of @brazuca Twitter handle in the tournament period
5.8M follower increase across all major social media platforms
Fastest growing football community in social media (14.5%)
Finalist (2x)/ Cannes Lions
Gold/ Clio Sports
