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A highly celebrated brand in Mexico, Tequila Cazadores had little recognition in the U.S. market. Following its acquisition by Bacardi, we were tasked with introducing the brand to American consumers.

In a crowded category where bar calls drive preference, the challenge was to get people to ask for it by name.Our solution was a simple, memorable idea designed to cut through the noise of all the other top-shelf tequila brands.

“The One With The Deer On It” launched nationwide through a fully integrated approach through film, digital, print, and outdoor, creating a distinctive shorthand that made the brand instantly recognizable amongst tequila afficiandos.

Role: Concept/ Creative Direction/ Art Direction
davidandgoliath
CD/ Art: John Figone
CD/ Copy: Jim DiPiazza

Recognition:
Finalist / The One Show