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The Infiniti Exhibit at Concours d’Elegance Pebble Beach was created to educate visitors about the ancient practice of Shodo (Japanese calligraphy) as the inspiration behind the design and craftmanship of every Infiniti.

iPads, interactive video walls and 3D mapping were utilized to immerse and delight participants in the experience.

Role: Concept/ Art Direction/ Design
TBWA Chiat Day
Art: John Figone
Copy: Josh Stern